Our Blog

We spend millions chasing 'innovation' while simultaneously hiring for conformity. It is time to admit that 'culture fit' is just a polite term for systemic fragility.

Critics worry that AI chatbots are a poor substitute for human empathy. They’re missing the point. In a world of friction-heavy systems, the 'good enough' availability of AI is a masterclass in inclusive design.

The Equality Act is designed to protect us. But without active enforcement, it is merely a suggestion. Why are we forcing the individuals it claims to protect to fund their own justice against the deepest pockets?

We believe our strategies fail because they are wrong. The truth is often simpler: they fail because nobody is actually listening.

I spent my birthday immobilised by a broken hip. It turned out to be a gift. It wasn't a limitation; it was the most perfect filter for what actually matters.

I gave my plumber a 'simple' website instead of a cheap bottle of wine. His reaction taught me a profound lesson about value, expertise, and the ingenuity we take for granted.

Most business leaders are obsessed with making things easier, but sometimes the secret to success is making things just a little bit harder.

Disability is often framed as a deficit to be managed. In reality, it is a high-resolution sensor for the design flaws and commercial opportunities that everyone else is too comfortable to notice.

The logical world is obsessed with efficiency and 'lean' operations. But in the real world, the most powerful signal of quality isn't how much you've cut, but how much you can afford to carry.

From a hospital bed, one gets a unique vantage point on systems. And the truth I've seen? 'Efficiency' is often just a polite word for transferring friction from your spreadsheet directly onto your customer.

Designing for everyone is a shortcut to pleasing no one. If you want true innovation, stop looking at the middle of the bell curve and start looking at the edges.